Danielle Selig has a knack for putting stuff together. Not just any old stuff. The right stuff, in just the right way, for just the right moment. She makes stuff into something else, she makes stuff beautiful. Danielle had been freelancing for 12 months, having previously worked styling for Vogue Living and similar interiors titles in Australia. She came to Studio Constantine looking for a visual identity, suite of stationery and website, that could support her drive toward the top tier of her industry. She wanted something that hinted at her love of shape and form, but that could still sit happily with a diverse portfolio of client work.
Studio Constantine selected a contemporary, neutral typeface to set Danielle’s name, and paired this with a custom geometric monogram. Creating a layout game of circles and lines, we constructed a lower case 'd' and upper case 'S'. The word mark and monogram can be used together or separately, with the intention of becoming interchangeable over time. We also proposed a core colour palette of neutral and natural colours, corresponding to the Colorplan paper colours selected for business cards and letterhead. A5 portfolio / comps cards were designed to feature lead images from recent projects, and showcasing Danielle’s skill at styling for publications, products and people.
Studio Constantine also collaborated with Netki in the production of Danielle’s portfolio website. We designed a responsive interface that would hero images and projects equally well from desktop to tablet and everything in between. Projects are easily added, edited and catalogued by Danielle via an opensource content management system.
What happened next.
Danielle’s star continues to rise, working recently with Mario Testino and team shooting in Sydney, and sounding out new clients and relationships in New York. Her identity will give her the introduction she needs, and the space to grow into as she moves from success to success.
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